P A R
F U M - D E - R
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d'encre sur film transparent brûlé, incluses dans coffrets
plexiglas, 15 x 20 cm, Edition de 20, 2013-2014 /
Mark hachem gallery : Parfum de Revolte.
Yves Hayat offers an unexpected view of an iconic object at Art Southampton 2013 (Interview Kristina Nazarevskaia © galleryIntell 2013)
The Arab Spring is certainly a “popular” topic for contemporary artists to reflect upon in their work. It’s highly relevant, it’s in the news and many art institutions and galleries are eager to seize the moment and through these artists’ visions present their own mirror to the global political unrest.
In the recent years many artists of Arab descent have chosen quite a few unique means for expressing their thoughts and feelings about the current events in the Middle East. Some chose graphic literal forms and language, and some found much more subtle yet no less powerful tools to express themselves. Such was the body of work by a French artist of Egyptian descent Yves Hayat.
Hayat, an established artist best known for his photographic works, chose an iconic image recognizable the world over. But the true meaning of these layered transparent film prints, encased in clear plexiglass boxes, becomes apparent only if you give each image the careful consideration it deserves. Suddenly this object of beauty and desire assumes a far more sinister personality. Juxtaposed within one object the outlined images of the sculpted Chanel N. 5 bottles and the words Baghdad, Kabul, Homs, Istanbul, Lhassa in their clean, unobstructed, elegant fonts appear menacing. As Mark Hachem, the owner of the eponymous gallery in Paris tells us, that is the point.
The artist’s intention is to draw our collective attention to the West’s underlaying intention for launching wars, consumerization of the conflict zones and the imposition of a capitalist system, a Western culture of heightened consumerism onto cultures foreign to it. With elegance and subtlety Hayat points to these various forms of colonization using instantly recognizable imagery and allowing the viewer to complete the narrative without a single superfluous word.
Mark hachem gallery : Parfum de Révolte